Scientists find out where people actually look

Aitracking, or tracking eye movement, allows you to find out where a person is actually looking. What attracts his attention, even for a split second. This technology is in full swing in advertising and this is not surprising.

A group of scientists showed that the pictures themselves with heat maps superimposed on them are a fun and informative sight. For example, in an advertisement for Dolce & Gabbana perfumes, everyone fixed their eyes on the face of film actress Scarlett Johansson.

In the case of meat packaging, first look at the meat itself, and then at the price tag label. Customers check the information on a colorful sticker with the name of the product with the data on the label.

Scientists in their trials even swung at the classics - Leonardo da Vinci's painting "The Last Supper." People first look at Jesus Christ and the apostles. Then into the space between the two windows located in the background of the picture.

In stores, shoppers mainly study prices. This is especially true of food departments.

Interestingly, men and women look at some pictures differently. For example, men spend more time looking at models, while women still read what is written.