Designer and photographer showed masking sweaters 80 lvl

The project, which has recently become very popular, is called "Invisible Jumpers". Its authors are photographer Joseph Ford and fashion designer Nina Dodd. For 5 years they worked on the creation of sweaters and jumpers that could disguise a person in a certain place.

The project started 5 years ago. Moreover, it initially developed as a hobby. In their free time, two creative personalities did each their own: one - knitted, the other - shot.

The idea came about after Joseph and Nina saw a sweater that looked like a seat cover on a British bus. They thought that something like this could be connected. After the first model, the second followed, then the third, etc. The creative couple decided that such clothes for disguise can be made a trend.

“It took me several days to several weeks to come up with a concept for each photo, and Nina spent weeks and even months knitting each of these sweaters,” Ford said.

The main criterion for choosing locations, according to the authors of the project, was constancy.

“It would be terrible to make a sweater, come to your place and not take a photo simply because it was destroyed,” Joseph added.