Fireman, astronaut, rock star - LEGO kits that help children build their dreams

Cosmonauts and firefighters, policemen and rock stars - this is how many children see themselves in the future. They come up with images that they often carry through their whole lives. This idea was picked up by LEGO.

The idea of ​​a children's future, future professions, was picked up by LEGO a little more than 1.5 years ago. She embodied it in an advertising company dedicated to the brand, design and children's imagination.

The company's specialists thought, why not make childhood dreams come true right now. The author of the project, which visualized the idea, was Ogilvy Bangkok. He came up with three original posters that brilliantly demonstrate the general slogan “Build the future” (Build the future).